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Porter's Writing Portfolio
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Get To Know Porter Versfelt III
Get To Know Porter Versfelt III
Our primary mission is to tell your story for the intended audience, where they be CEO's, technical wizards, or everyday people.
We write after extensive research.
Our attention to detail is impeccable. Proofreading is essential.
Get To Know Porter Versfelt III
Get To Know Porter Versfelt III
Get To Know Porter Versfelt III
Dear HR Professional,
I appreciate your taking the time to review my resume and consider me as a Copywriter at your company.
I have over 40 years of writing experience as a journalist and television news and documentary script writer in addition to my recent digital writing.
I have an excellent reference from Ed Hill, who was my employer
Dear HR Professional,
I appreciate your taking the time to review my resume and consider me as a Copywriter at your company.
I have over 40 years of writing experience as a journalist and television news and documentary script writer in addition to my recent digital writing.
I have an excellent reference from Ed Hill, who was my employer at both https://kore.ai/ and https://gpstrackit.com/ .
Ed Hill reference: https://www.linkedin.com/feed/update/ urn:li:activity:7043630565622763520/
While at GPS TrackIt I was responsible for writing multiple blog articles which quickly made it to the first page on Google searches for trucking, telematics, and GPS topics.
At Kore.ai I took complicated procedural and coding information about Kore products and made artificial intelligence, conversational AI, chatbots and large language models understandable for the tech novice.
Key Skills:
Quick learner
A competent digital writer
I am a fastidious proofreader.
I pay very close attention to detail
Expert researcher
.
Fast writer who works well under deadline.
My strongest skillset is taking very complex information from Subject Matter Experts and making it easy for the average reader to understand.
I work remotely from my office in suburban Atlanta, Georgia and have the technology to do so.
Thank you for your consideration.
My LinkedIn profile: www.linkedin.com/in/porter-versfelt
Sincerely,
Porter Versfelt III
Copywriting Examples
Frequently Asked Questions
Frequently Asked Questions
The following are articles that I have written. Note that my byline has been replaced by the new marketing directors’, but I did write these. You can confirm this by calling my former boss at GPS Trackit, Ed Hill at 404-354-2583.
GPS Tracking of Sharks
https://gpstrackit.com/blog/great-white-shark-tracking-with-gps-tracking/
Texas Law Chan
The following are articles that I have written. Note that my byline has been replaced by the new marketing directors’, but I did write these. You can confirm this by calling my former boss at GPS Trackit, Ed Hill at 404-354-2583.
GPS Tracking of Sharks
https://gpstrackit.com/blog/great-white-shark-tracking-with-gps-tracking/
Texas Law Changes Lawsuits Against Trucking Companies
https://gpstrackit.com/blog/new-law-changes-truck-crash-lawsuits/
Driverless Trucks Take To The Road
https://gpstrackit.com/blog/driverless-trucks-vs-otr-fleet-drivers/
Back Hauling
https://gpstrackit.com/blog/back-haul-dead-heading-head-hauling-load-boards/ https://blog.kore.ai/how-to-train-virtual-assistants-on-dialog-intents
Artificial Intelligence
https://blog.kore.ai/how-to-train-virtual-assistants-on-dialog-intents
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
1. What makes good content? How do you know if a piece of content is doing well?
Good written content thoroughly explains a topic or concept to the intended audience without complex jargon. It is written simply and is understandable the first time that it is read. When the subject matter is complicated, it is best to explain it in a method
1. What makes good content? How do you know if a piece of content is doing well?
Good written content thoroughly explains a topic or concept to the intended audience without complex jargon. It is written simply and is understandable the first time that it is read. When the subject matter is complicated, it is best to explain it in a methodical way. Spell out the complete meaning of any acronyms.
2. What do you need to know about a project before you start writing?
When I start a writing project I want to know what the intended purpose of the writing is to be. I begin with detailed research, I interview subject matter experts, use Internet search, news sources, written material from a company or professional organization, and other available material (such as graphs) so that I have a clear concept of what the blog, or white paper will be about.
3. How do you decide what tone to use with a particular piece of writing?
I decide what tone to use with a particular piece of writing by first knowing and understanding the needs of the intended audience. I avoid writing an academic paper. I decide whether to use humor, real-world examples, or simple language to craft a writing project.
4. How do you talk about a dry or technical subject without relying on buzzwords?
Dry or technical subject matter is easy to write about if you approach the project with an open and inquisitive mind. If the writer doesn’t understand something, the reader most likely will not either. The writer should become as well-versed in the topic as possible. Buzzwords are useless in many cases, so the writer should explain that word or acronym, such as:
Agent Transfer - Agent Transfer node is used to explicitly transfer control from an existing contact flow to a live agent based on the trigger defined by the user.
5. How do you tell a credible source from a not-so-credible source?
Having used the Internet for research since the early 1990’s (starting with college-level academic research and professional writing) I have learned over time how to trust the information that I find and determine if it is credible. I always seek out more than one source of information, often reading dozens of them. I give preference to academic, professional journals, and well-established news media, but even with these sources, I compare what they say to other sources. I take nothing at face value on the Internet. Wikipedia sources are only a rough overview of a subject for me, to get me thinking. I don’t trust it verbatim.
6. What do you do to make your writing more SEO-friendly?
I make my writing more SEO-friendly by first incorporating keywords that relate to the subject matter wherever possible. I identify my sources of information (such as from subject matter experts) and include a Web hot link for sources. The source of quotes are always identified. I make my writing as readable as possible, using subtitles to identify key sub-topics, and listing some information as bullet points. SEO-friendly writing means understanding how Internet search engines work, and structuring my writing so that it is compatible with search algorithms.
7.How do you incorporate feedback and edits into your work?
I look at feedback and edits and address each point by re-writing, reordering or re-phrasing the written material to follow the instructions. I welcome feedback and edits, it keeps my writing honest.
8. How do you proofread a piece of work?
First, I proofread each sentence and paragraph as I write. Once I finish a main section, I proofread that and reorganize the material when necessary. I always check for accurate spelling and punctuation. Then I read the entire piece at least twice to make sure it flows easily for the reader. I also check hot links to make sure they still work. Above all else I look for run-on sentences and shorten them accordingly.
9. How do you make sure work gets done on schedule?
I make sure that my work gets done on schedule by first looking at the deadline time and date, and mapping out an editorial schedule for what I am writing. I divide the available time into blocks allocated to each step of writing - research, seeking sources and interviewing subject matter experts, outlining, and writing the piece from start to finish. I always set aside time for proofreading so that step is not rushed.
10. What formats are you comfortable writing in?
I can write in any format that is required of me. Informational writing using the MLA or Chicago writing styles is my preference. However, digital on-line content writing, especially B2B (Business to Business) and B2C (Business to Consumer) are a different animal than academic writing, such as a university-level term paper. I think that by reading my writing samples you will see that I can successfully find a happy medium between academic and business writing.
11. What content management systems have you used?
I do not use software or content management systems to write. My years of writing for journalism, advertising, marketing and business allow me to easily organize how I will write a piece, and then execute it without relying on external mechanisms. I do not use Chat GPT or any Generative AI (artificial intelligence) for my writing.
12. Which Do You Enjoy More, Creative Writing Or Informative Writing?
I enjoy both informative writing and creative writing. Most of my work right now is informative writing, and that comes easiest for me. More challenging, and yet very satisfying, is writing creatively. Currently I am working on two historical fiction books in my free time, so that gives me a creative outlet beyond business writing.
13. How do you prioritize and manage multiple editing projects simultaneously?
Organization is key to prioritizing and managing multiple writing projects simultaneously. As I have explained, time management is the key to doing this. I plan my projects in detail with research, outlines, and rough drafts. Keeping within the time limits given to me are most important. I am able to pivot so that I can shift from one written piece to another without sacrificing the quality of my work.
14. Tell Us Something Unique About Your Writing Style?
What is unique about my writing style is that I write from one human to another. I keep it on a personal rather than stilted business level. I always have the reader in mind when writing. My detailed research is also unique to my writing style.
15. Explain your understanding of copyright law and how it applies to copy editing.
At its most basic, my understanding of copyright law and how it applies to copy editing is that you do not use another’s written work as your own. No copying and pasting, except with quotes (as long as they are properly attributed). All of my written work is my own.
I studied copyright law and the other legalities of writing (libel, defamation, etc.) at the University of Missouri School of Journalism. I remain current in understanding copyright law by reading professional writing journals and by reading about the topic in news coverage.
16. Why Do You Want To Be A Content Writer?
Writing has come naturally to me since elementary school. My love of writing has grown through my K-12 years and into college. I feel that I am a natural storyteller. Writing is a strong part of me.
I want to be a content writer because it is what I do best as a working professional. While to others it may appear that my writing comes easy to me, there really is much more to the process that people don’t see. However, I don’t struggle to write because of my many years of experience writing for different audiences and a variety of purposes.